Ademicon is the largest independent consortium administrator in Brazil, with more than three decades of market presence and a reputation built on credibility and financial expertise. The challenge was to redesign its digital presence with a clear business objective: transform the website into a high-performing acquisition channel without losing the trust and authority expected from a category that directly influences major financial decisions. Every aspect of the experience was intentionally crafted to balance commercial performance with reassurance, translating the brand's essence into a digital experience that felt both approachable and credible.
Year
2023
Client
Ademicon
Website
ademicon.com.br
Problem
The existing experience wasn't fully supporting the company's growth ambitions. The website needed to educate users about a complex financial product, reduce friction throughout the journey, and encourage action without relying on aggressive sales tactics.
The challenge was finding the right balance between conversion and confidence. How could we simplify decision making, highlight the value of consórcio as a financial solution, and guide users toward simulation and contact flows while reinforcing the security and credibility associated with the Ademicon brand?
Outcome
The redesigned experience resulted in a 45% increase in conversion, validating a strategy centered on clarity, trust, and intentional user journeys.
By aligning commercial objectives with a stronger digital expression of the brand, the new website became a more effective acquisition channel while reinforcing Ademicon's positioning as a market leader. The project demonstrated that performance and credibility are not competing goals. When thoughtfully designed, they strengthen each other.