Sabiá was created to rethink how children learn with the support of artificial intelligence. Designed for elementary school students, the platform encourages exploration rather than instant gratification, helping children build understanding through guided discovery. The project involved designing the product from the ground up while establishing every expression of the brand. From product strategy and interface design to visual identity, character creation, motion assets, and social media communication, each touchpoint was crafted to create a cohesive and recognizable learning experience.
Year
2026
Client
Meu Sabiá
Website
meusabia.app
Problem
Most educational platforms either depend on passive content consumption or provide immediate answers that discourage independent thinking. As AI became increasingly accessible, the challenge was finding a more responsible approach.
How might we create an educational experience that supports children's learning without replacing their reasoning process, while also building trust with parents and maintaining engagement through a playful and age-appropriate experience?
Outcome
Sabiá established a distinctive foundation within the educational technology space by positioning AI as a guide rather than an answer machine.
The project resulted in a complete product ecosystem ready for validation and growth, unifying product experience, brand identity, character design, motion language, and communication materials under a single vision. This consistency strengthened the product's positioning and created a scalable foundation for future expansion.