For the past 7 years, I've been responsible for shaping and evolving Mundo Livre's visual communication, working closely with the marketing team to ensure the brand remained fresh, recognizable, and culturally relevant. My work spans the creation of animated content for television, campaign assets, on-air pieces, and a wide range of visual materials that helped translate the station's personality across different touchpoints. Rather than isolated campaigns, the challenge was to continuously strengthen the brand while adapting to changing audiences and market opportunities.
Year
2026
Client
Mundo Livre FM
Website
vimeo.com/mnartur
Problem
In an increasingly competitive media landscape, maintaining relevance requires more than consistency. It demands constant reinvention without losing the essence that audiences already know and trust.
The challenge was finding new ways to engage listeners, modernize the brand's expression, and support growth initiatives while preserving the authenticity and identity that made Mundo Livre distinctive in the first place.
Outcome
Through a long-term collaboration between design, marketing, and content teams, Mundo Livre strengthened its market presence and audience connection.
During this period, the station moved from the 7th to the 3rd most listened-to radio station in Curitiba, while also supporting the successful expansion of the brand into two additional cities across Paraná. The work demonstrated how consistent creative direction and thoughtful storytelling can contribute to both brand equity and measurable business growth.